For the first time, we feature different module sizes, choice of CCT, and improved performance while maintaining the same form factor.
Established in 2006, Oree is the pioneer of LED-based planar lighting. Oree’s innovative technology opens up a completely new category for LED illumination: Planar LED Lighting.
Oree’s patented technology enables the conversion of LED "point sources” to a planar, thin and uniform illuminating surface without sacrificing efficiency, light quality or cost.
The company's flagship product, the LightCell, address the needs of the lighting market, enabling thin and efficient illumination of planar areas.
The technology enables general lighting fixture manufactures to significantly increase system efficiency and dramatically reduce the cost of LED based systems.
With a team of experienced and experts in multi-disciplinary fields, Oree is constantly striving to improve its technology and products to enable the wide adoption of LEDs.
Oree’s Intellectual property is backed by over 30 patents in advanced optics, semiconductors and lighting technologies.Our team of experienced and experts in multi-disciplinary fields: physics, materials, chemistry, electronics, optics, mechanics, and process.
Working together for the past 5 years, in an organic space, interchanging thoughts and ideas, with a vision for the future of lighting
Mr. van Strijp brings to the company his extensive knowledge and experience in the conventional as well as the solid state lighting industry.
Prior to joining Oree, Mr. van Strijp served as the CEO of the Solid State Lighting Business Unit at Philips Lighting, where he was also responsible for the development and deployment of Philips Lighting overall SSL’s strategy. In this position he served as a Board member at Lumileds and was directly involved in several of Philips Lighting’s acquisitions.
Mr. van Strijp holds a Master’s degree in Business Administration from the University of Eindhovenm as well as a Bachelor’s degree in Economics from the University of Rotterdam in Holland.
Mr. Brockmann boasts over 35 years of experience in the semiconductor industry, and has been an independent consultant for high tech companies and start-ups in the areas of production since 2003.
Prior to Oree, Mr. Brockmann worked at Kulicke & Soffa as corporate VP and CEO of the Israeli subsidiary.
Mr. Brockmann built the first semiconductor assembly line in Israel for Vishay intertechnology inc. and held the role of executive VP for business development for eight years, as well as responsibility for investments in Israel.
In 2004 Mr. Brockmann and partners founded Advanced Dicing Technologies LTD (ADT), formed from the purchase of the semiconductor dicing saw and blade divisions from Kulicke & Soffa (Israel). Mr. Brockmann remains a major shareholder and board member of the company.
Mr. Brockmann holds a degree of B.S.T from Spring garden collage, USA
Mr. Smedema has over 25 year of multifaceted experience in diverse Commercial and General Management functions in an international setting at corporate level.
Mr. Smedema has joined us as VP sales and marketing after a successful career serving as regional sales director for Color Kinetics and Phillips lighting for several years, and brings with him an unparallel experience and knowledge about the global lighting industry and LEDs. He is known for his "out of the box" approach, strong focus on the operation, in combination with a good sense of humor and a keen eye for pragmatic solutions.
Mr. Smedema has graduated Business administration and marketing from Erasmus University Rotterdam
Mr. Cohen joined Oree in 2007 and served as VP of Marketing and Business Development until 2011.
Itai brings to Oree over nine years of experience dealing with high tech companies of all sizes - from young start-ups to publicly traded companies. Prior to joining Oree, Itai was a principal at Genesis Partners, a leading venture capital fund in Israel and an investor in Oree.
Itai also spent six years at CIBC Israel as a senior equity analyst, focusing on communications companies.
Mr. Cohen holds a Master’s degree in Finance from City University of New York, and a Bachelor’s degree in Economics and Information Technology from the College of Management, Tel Aviv.
Dr. Shani possesses over 20 years experience with both established and start-up companies. He holds numerous patents and has been published multiple times in technical publications with a focus on integrated optics.
Dr. Shani served as VP of R&D at Oree for 2 years before taking the position of CTO. Prior to joining Oree, Yosi established OMS Displays where he served as Chief Executive Officer and later as Chief Technical Officer.
Yosi has also served as Vice President (technology) at Lynx Photonics, Vice President (physics) at Aelis Photonics, and consultant to AT&T Bell Labs.
Miss Lotan brings over 10 years of experience in manufacturing processes. Prior to Oree, Ada served as VP manufacturing in Magink, a display company, and VP manufacturing of Transchip, a CMOS image sensor company.
Ada has held the role of chief operating officer for Cinata Inc., a semiconductor company developing advanced solutions for the storage area network market. She has also acted as VP operations for Tioga Technologies, where she took the fabless semiconductor company from being a start-up to more than 80 employees worldwide.
Mrs. Lotan holds B.Sc. in Industrial Engineering and Management from the Technion– Israel Institute of Technology.
Mr. Badihi is an inventor and entrepreneur, with a record of start-up activities and technological development. Avner co-founded XLoom Comminucations in 2001 to develop wafer level integrative technologies for the production of electro-optical devices.
From 1981 to 1993, Avner held key management positions with the Thin Film Capacitor Division of AVX in Israel, and in 1993 Avner founded ShellCase Ltd to develop novel Wafer Level Chip Size Packages (WL-CSP) using semiconductor thin film processes. Avner received his MSc (Honors) from the Hebrew University of Jerusalem in 1981.
Our board of directors uses their knowledge and understanding to guide Oree in its way.
We are proud to have such an involved board and feel it is largely responsible of our success.
Mr. van Strijp brings to the company his extensive knowledge and experience in the conventional as well as the solid state lighting industry.
Prior to joining Oree, Mr. van Strijp served as the CEO of the Solid State Lighting Business Unit at Philips Lighting, where he was also responsible for the development and deployment of Philips Lighting overall SSL’s strategy. In this position he served as a Board member at Lumileds and was directly involved in several of Philips Lighting’s acquisitions.
Mr. van Strijp holds a Master’s degree in Business Administration from the University of Eindhovenm as well as a Bachelor’s degree in Economics from the University of Rotterdam in Holland.
Alex Brabers is Executive Vice President of GIMV, responsible for all IT venture capital investments. Through his experience of over 15 years in venture capital, Alex brings to GIMV a rich experience in private equity.
Alex exited several companies through either trade sales or IPOs and holds board positions in Telenet, Inside Contactless, L&C, Aventiv ,Virtensys and Oree. Previous mandates: Option International, Barconet, Telos, Emme and Mobistar.
Prior to joining GIMV in 1990, Alex worked in the banking industry, first as trader in international money market instruments, later in the strategic planning department.
Alex holds a Master’s in Economics from the University of Louvain.
Eyal Kishon is the founder and general manager of Genesis Partners. Eyal Kishon brings deep technology expertise in communications and software technologies, a fundamental understanding of the R&D process, and vast experience in venture capital – having been involved in the industry since inception its in Israel.
From 1987 to 1989, Eyal worked as a consultant designing fixed income trading systems for Shearson Lehman Brothers. Subsequently, Eyal spent three years as researcher at AT&T Bell Laboratories. In 1991, Eyal joined IBM, where he led research projects and product integration efforts, coordinating teams in the US and Israel.
Eyal is the author of several scientific publications and patents. He currently holds board seats at Valens Semiconductors, RadWin, Oree, TradAir, Audiocodes (NASDAQ AUDC), and formerly at Allot (nasdaq ALLT).
Eyal holds a Ph.D. in Robotics and Computer Science from New York University.
Eyal Harel began his hi-tech career in 1988 and posses a unique combination of broad technology background, executive management experience and intimate understanding of the flat panel display industry and other segments of the electronic industry.
In 1988 Eyal joined Orbotech Ltd. (previously Orbot) a public company traded on NASDAQ (ORBK) and a world leader in yield enhancement solutions for the electronic industry. In his last position at Orbotech, Eyal served as co-president of the company (2002-2006). Eyal led the penetration of Orbotech into the flat panel display industry in 1993, and played a key role in making the company the world leader of automatic optical inspection solutions for flat panel displays.
Eyal holds an Msc. in Computer Science from the Weizmman Institute and a Bsc. in Physics and Computer Science from Bar Ilan University.
Eran Fine is the co-founder of Oree. He is a serial entrepreneur with over 12 years of experience in leading start-up companies.
Prior to founding Oree, Eran was the co-founder and CEO of MobileSpear, a leading start-up that developed a unique and advanced platform for mobile operators. Eran led the company to production and sales in Asia and Europe.
Previously, Eran was the founder and VP Business Development of On-Eden Ltd, a software company that was sold to Crystal Ltd. (NASDAQ:CRTL). Eran served as a consultant to Orad –High Tech Systems, Bezeq, a leading Israeli telephone operator, Israel Electric Company and Channel 2, a leading Israeli broadcaster.
Eran holds a Bachelor’s degree in Cinematography.
Mr. Brockmann boasts over 35 years of experience in the semiconductor industry, and has been an independent consultant for high tech companies and start-ups in the areas of production since 2003.
Prior to Oree, Mr. Brockmann worked at Kulicke & Soffa as corporate VP and CEO of the Israeli subsidiary.
Mr. Brockmann built the first semiconductor assembly line in Israel for Vishay intertechnology inc. and held the role of executive VP for business development for eight years, as well as responsibility for investments in Israel.
In 2004 Mr. Brockmann and partners founded Advanced Dicing Technologies LTD (ADT), formed from the purchase of the semiconductor dicing saw and blade divisions from Kulicke & Soffa (Israel). Mr. Brockmann remains a major shareholder and board member of the company.
Mr. Brockmann holds a degree of B.S.T from Spring garden collage, USA
Have a quick overview on our ever expending list of investors. The help us create a solid economical atmosphere to which Oree drives its innovation in a responsible and mindful process.
Gimv is a European investment company with over three decades experience in private equity and venture capital. Gimv is listed on NYSE Euronext Brussels. Gimv currently manages around 1.8 billion EUR (including third party funds) of investments in 85 portfolio companies, which jointly realise a turnover of more than EUR 6 billion and employ over 28,000 professionals.
As a recognized market leader in selected investment platforms, Gimv identifies entrepreneurial and innovative companies with high-growth potential and supports them in their transformation into market leaders. Gimv’s four investment platforms are: Consumer 2020, Health & Care, Smart Industries and Sustainable Cities. Each of these platforms works with a skilled and dedicated team across Gimv’s home markets of the Benelux, France and Germany and can count on an extended international network of experts.
More information on Gimv can be found on www.gimv.com.
Genesis Partners has strong ties to the Israeli entrepreneurial community and the global technology industry, and a strong team of venture professionals with extensive experience in venture capital, technology, operations and entrepreneurship.
FGC, a spin-out of the leading Japanese Venture Capital firm, is established in Tokyo, Japan. The management team of FGC has an outstanding track record as well as real depth of skills, experience and relationships to execute strategies in the venture investing industry for more than a decade.
First-hand knowledge and insight led the fledgling Epistar to pursue cutting-edge production and engineering innovation in epitaxy. And with accumulated expertise and expansive capacity, today Epistar sits firmly as the premier global supplier.
Epistar has already worked with some of the most well-known brands around the world, popularizing LED applications on cell phone screens, laptops, television, and much more. Thus Epistar is able to inject the benefits of solid state lighting into everyday life.
Lighting experts, designers and architects today are looking for fixtures that are slim, energy efficient and simple to integrate with low construction costs. Planar lighting meets these needs by delivering large, flat, uniform surfaces of light, which distributes a soft wide angle spread.
LED planar lighting refers to the application of LEDs to create uniform slim surfaces of light. Since LEDs are a point source, creating large surfaces of uniform light has always been cost-prohibitive, and has resulted in a significant loss of efficiency or thickness compromise. However, new advancements in LED technology, materials and processes have allowed us to produce a truly innovative LED-based planar lighting module – the LightCell.
At the heart of planar design is the form factor. Ultra-thin modules are ideal as under cabinet lighting, but take it one step further and you can have an in-cabinet light, so thin that you can embed it into the carpentry or furniture.
Functionality must also be taken in account. Planar lighting generates an extremely wide and soft output suitable for soft flood and display lighting applications, rather than projecting the light in a narrow beam over distance.
Weight must also be considered when designing with planar modules.
Our LightCell module weighs about 8 gr., allowing fixtures to be extremely light with minimal mounting needed.
As opposed to more commonly used point light sources, planar lighting modules illuminate a large surface which can be viewed frontally. In essence, this makes the light-emitting surface part of the fixture design, without using a diffuser and while maintaining only mm of thickness
Fundamentals of Plannar Remote Phosphor LEDs, by Dr. Yosi Shani Oree's White LightCell incorporates several technical features aimed at obtaining as high CRI as possible, in all color temperatures. In fact, any Oree LightCell will generate a CRI and R9 value greater than 90.
CRI or "Color Rendering Index" refers to quality of white light on a scale of 0-100 points. We can also say that a high CRI value of a light source means that it renders colors with high fidelity.
Street lights are probably the most common "low CRI" light source we encounter; everything under the light of the sodium lamps seems to have a yellow/orange color, and as a result is characterized as low CRI. Compare that to your home or office lighting and you can get a sense of the difference.
Another important value is R9 – which is a scale that indicates saturation of the red color. Compared with the CRI scale which is an average of several predetermined colors, the R9 specifically describes the red.
The CRI value helps up define how natural objects, people, and scenes look under the light source. In the past the vast majority of light sources were incandescent in nature, so this issue was not as important – simply due to the fact that an incandescent light bulb has a CRI value of 100 (the Max possible).
Over time other illumination technologies have become available; more efficient and longer lasting fluorescent and LED lights are replacing the standard incandescent technology, and though in some aspects show great improvement, none has been able to match the CRI value of the humble Edison bulb.
The R9 scale since describes the red color only, is mostly used for describing quality of warm light (which has red in it) on natural human skin tones
Oree offers several different color temperatures to suit different design purposes; 2700K, 3000K, and 4000K.
The CCT (Correlated Color Temperature) scale is a simplified way of characterizing some properties of the white light. It characterizes the color of the emitted light, not the color of illuminated objects.
We know that white light is composed of many different wavelengths (different colors) and the color of light is determined by how much each point on the spectral curve contributes to its output. This is represented in a linear scale - CCT which is measured in Kelvin degrees.
We often refer to colors as being cool and warm. Most of us will perceive blue color as cool and red/orange as warm.
As a general notion, we can say that warmer light gives a more intimate feel, and flatters the human skin (due to the red in it), so we would most likely use it indoors for the living room or bedroom, for example. Cool light, conversely, is bright and refreshing, and will most likely be used in kitchens, as task lighting, or general lighting.
LEDs are inherently different than incandescent or discharge light sources. A quantum attribute of the electron is utilized to convert electricity (almost) entirely into visible light. Making the LED an extremely efficient and environmental light source for several reasons:
· Efficiency – as the conversion rate of electricity to light output is very high, the LED portraits unrivaled light output/power consumption ratio (i.e. efficiency).
A standard 100W incandescent bulb has a typical efficiency rate of 5%, which means only 5% of the power consumption is transformed into visible light. The rest is output as heat or other types of radiation.
The (typical) LED has about 95% efficiency with only a little loss as heat.
· Heat / UV Radiation – the LED generates a particular and narrow wave length. As a result, the LED does not radiate any heat (infra red) or UV light (ultra violet), making it completely safe for long exposure.
Hazardous Materials – as heavy metals are frequently used in light bulbs, exposure or even disposing of them requires special attention due to the toxicity. The LED chip is a piece of silicone and does not contain any hazardous materials
With the physical size of the light source, new design possibilities are made available. Perhaps the most noticeable is the reduction of size of a lighting application which directly translates to using less material for construction, and significantly less volume is required for storage and shipping.
Though several different parameters exist for measuring efficacy, the most common one used by lighting professionals is Lumen/Watt.
Lumen describes the total amount of light radiated from a source, while Watt is a measure of power consumption. Divide one by the other and you can measure the lumen efficacy.
Flattening a point light source is a wasteful procedure. By diffusing it or breaking the light, output is always lost.
Oree's patented LED encapsulation techniques are designed to decrease loss of output, and a few more are used to increase the amount of light received. As a result, the LightCell performs at a very high efficacy rate and has proved to be one of the most efficient solutions available
70mm x 70mm / 350lm
140mm x 70mm / 700lm
Plug & play Evaluation kit
Ultra Thin LED module
The Oree LightCell Plus is an ultra-thin planar LED device providing a ready to use light source for planar design.
LightCell Plus Solo has a 70mm x 70mm illuminated area, offers a range of color temperatures and an output level of 350lm at 5W
- Solo - 70mm x 70mm
- 350lm (5W)
- CCT: 2700K, 3000K, 4000K
- CRI > 90
- Dimmable
Thin, Powerful, Easy to use
The LightCell Plus Duo is an ultra-thin planar LED device providing a ready to use light source for planar design.
LightCell Plus Duo has an illuminating area of 140mm x 70mm, availability of a range of color temperatures and an output level of 700m at 10W
- Dimensions - 140mm x 70mm
- Output: 700lm (10W)
- CCT: 2700K, 3000K, 4000K
- CRI > 90
- Dimmable
Designer Evaluation kit
The White LightCell Evaluation kit is a plug and play system of 2 x LightCell Solo and 1 x LightCell Duo, a driver/controller and power supply.
With designers in mind this is the best way to experiment and understand what the LightCell can do.
the two Solo units can be connected and controlled simultaneously with a 50cm long cable for maximum flexibility, thermal tape is also supplied for attaching the LightCell to heatsink for mock-up construction.
Kit Includes:
- 2 x LightCell Solo
- 1 x LightCell Duo
- Designated driver / controller
- Wall adaptor
- Thermal tape
Plug & Play driver
Features:
- Ideal for fixture installation
- drives 2 x LightCell Plus / 1 x LightCell Duo
- Smooth 0-10V dimming
- 24VDC input voltage
- Reverse polarity protection
Mr. Dirk Pieter Smedema
VP Sales & Marketing
Mr. Y.T. Hsu
Director of sales
Mr. Y.J. Shim
Director of sales
Mr. Hidaka Mamoru
Director of sales
Beit Or, 30 Tuval St.
Ramat Gan, 52522
Israel
Phone: +972-3-6102000
Fax: +972-3-6120376
Email: info@oree-inc.com
Planar lighting pioneer Oree today unveiled an expanded product offering, the LightCell™ Plus, to give lighting fixture manufacturers improved and “never before” options for developing innovative LED-based planar light fixtures. LightCell Plus is geared to general lighting segments including offices, retail, hospitality and residential lighting.
LightCell™ Plus
- Flat and thin profile
- Uniform, glare-free surface
- High CRI in all color temperatures
- Attractive lumen output
The new LightCell Plus range includes 2 different sizes:
- Solo – a square module of 70mm x 70mm with 350lm
- Duo – a rectangular module of 140mm x 70mm with 700lm
Future of lighting
Dirk Pieter “DP” Smedema is appointed VP Sales & Marketing - Link
Peter van Strijp, LED lighting veteran, takes the helm at planar LED lighting pioneer Oree - Link
Fundamentals of Plannar Remote Phosphor LEDs, by Dr. Yosi Shani - Link
Future Lighting Solutions and Oree, Sign Worldwide Distribution Agreement - Link
As a pioneer in LED based planar lighting, we have come across many questions regarding our LightCell. We gathered the most common ones (by topic) and listed them here with an answer.
This question list will be updated continuously as we encounter more and more inquires with time
Can you change the CCT?
No, the LightCell operates at its designated color temperature Custom CCT can be accommodated if large quantities are ordered.
What will happen if you remove the phosphor layer?
The phosphor layer is a part of the optical design. Removing it will make the LightCell produce purple light, rather than white.
Can the LightCell have a different "off state" color?
The yellow color is the phosphor itself and cannot be changed.
Why does the color change depending on viewing angle?
The LightCell uses different wavelengths of light for creating the high CRI output. As each color distributes differently hue variations can appear depending on viewing angle
Are all cells exactly the same color?
All LightCell produced are tested to meet ANSI specifications. variations of up to 4 Mcadam ellipses are allowed.
What is the lumen maintenance over time?
The LightCell meets L70; under used conditions the LightCell will suffer less than 30% degradation in total output over 50,000 hours
How uniform is the light distribution?
The uniformity is measured as Umin/Umax where Umax (Umin) are the maximum (minimum) values measured across the LightCell.
The obtained 70% uniformity is considered a high level of uniformity
What is Photometry?
Photometric information on a light bulb/LED/fixture represents the output and angle of the illuminating object. This helps engineers and designers to calculate lighting levels and results of using the object.
What is the LightCell CRI?
CRI is a measure to the quality of the colors produced by the illuminated object while illuminated with the LightCell; >90 is considered a high quality
What will happen if we stick the phosphor to the light guide?
It is not recommended to stick the phosphor layer to the light guide, a hot spot will appear at the sticking point.
What will happen if I turn on only one channel?
Operating only one channel will result is a different CCT than the specifications and a much lower CRI (quality)
Why use 2 channels and not only white LEDs?
White LED planar lighting has proven to be LESS efficient than the LightCell design; there is a difference in reliability and other technical specs as well
Can you get LightCells in different sizes and shapes?
The LightCell has various configurations of shapes and sizes which are predetermined. Specifying custom dimensions is only possible in high volume orders
Can you cut parts of the Light Guide to make it smaller?
Cutting parts of the light guide will disrupt the light distribution which will not result in uniform and even light spread
